Bio

Cheryl N. Klufio builds powerful global and emerging personal, social, organizational and place brands. In her current role as President of RightlySaid, she oversees strategic communications, public relations and marketing for the brand-building initiatives of international clients.

Among other roles, Cheryl has managed public and media relations at Harvard University; planned and executed marketing initiatives at Microsoft Headquarters; taught senior business executives and government officials in Spain; and written/ghostwritten and edited numerous items for Web and print publication. She presented a paper at the Berlin International Economics Congress themed "The Future of Nation Branding, Tourism and International Investments in a Globalized World," and enjoys an audience with various government and international organization leaders.

Cheryl earned a Blue Ocean Strategy certificate and an MBA degree with concentrations in Marketing, Strategy and Entrepreneurship from INSEAD business school (France and Singapore; Financial Times #1 Global MBA: 2016, 2017), having been awarded an INSEAD scholarship for “Outstanding Women Professionals.” She also holds a BA degree, cum laude, from Mount Holyoke College (United States), where she designed a major in Anglophone and Francophone Postcolonial Literature.

Fluent in several languages — including English, French and Spanish — Cheryl works fluidly across cultures. Her experience living, working and studying in five world regions (Africa, America, Asia, Europe and Oceania) means she can help you get there, wherever "there" may mean for you.