About

Cheryl Klufio, MBA


Current Roles & Philosophy

Cheryl Klufio writes, speaks, consults and hosts trainings on The CNKD Way™ (pronounced “synced”), her framework that helps leaders and teams to live better and do more of what they desire with the four levers of Courage, Necessity, Knowledge and Discernment. (Message her directly here or visit www.cnkdway.com for more.)

Cheryl is a partner at Blue Horizons Partners LLC, a Blue Ocean Strategy-driven consultancy delivering transformative marketing and public relations as well as software engineering and systems architecture. She is also founder of RightlySaid LLC, a communications and public relations consultancy.

Prior Leadership Roles & Activities


A builder of powerful global and emerging personal, organizational and place brands, Cheryl has, among other roles, managed public and media relations at Harvard University; planned and executed marketing initiatives at Microsoft Global Headquarters; taught senior business executives and government officials in Spain; and written/ghostwritten and edited numerous items for Web and print publication.

She presented a paper at the Berlin International Economics Congress themed “The Future of Nation Branding, Tourism and International Investments in a Globalized World,” and continues to engage strategically with various government and international organization leaders.

As founder and president of RightlySaid and of Gain Grace - Beyond Bell's Palsy, Cheryl used strategic communication to catalyze clients’ brand-building initiatives and problem-solving efforts.

Educational Credentials


Cheryl earned a Blue Ocean Strategy certificate and an MBA degree with concentrations in Marketing, Strategy and Entrepreneurship from INSEAD Business School in France and Singapore (home of Blue Ocean Strategy and the Financial Times #1 Global MBA: 2016, 2017, 2021), having been awarded an INSEAD scholarship for “Outstanding Women Professionals.”

She holds a BA degree, cum laude, from Mount Holyoke College (United States), the oldest of the Seven Sisters colleges, where she designed a major in Anglophone and Francophone Postcolonial Literature. Her International Baccalaureate diploma is from SOS-Hermann Gmeiner International College (Ghana).

Global Expertise


Cheryl speaks several languages (including English, French and Spanish) and works fluidly across cultures. Her extensive experience living, working and studying in five world regions (Africa, America, Asia, Europe and Oceania), along with her discovery of The CNKD Way, means she can help you get there...wherever “there” may mean for you.

Connect with me on LinkedIn:
www.LinkedIn.com/in/CherylKlufio


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